Week 8! March 4/21

I decided to do this week's blog entry on fonts.  I haven't ever really given it much thought and I always went with Times New Roman or, if I'm feeling adventurous, Arial.  Sometimes bold, sometimes underline no real use for italics unless it's for citations- but that's it.  I don't typically stray from these staples since I feel like they are professional looking and I haven't had a need to try something else.  Maybe I'm lacking creativity.  Last week - and in previous weeks - during class, people seemed to swooooooooon over some of the fonts used and I figured this week's entry would be a good opportunity to look over this stuff and see what all the fuss is about. After doing some reading, authors have written about how fonts can attract readers, how they can inspire creativity and how emotions can be delivered through various forms of typeface.  The tone is important and I feel like the reader will be drawn to information that's bolded or indented. I always thought that less is more and that some pictures, centred headings and clear spacing would be most attractive to the reader. Depending on who your audience is will dictate what your end product should look like. If you think about different fonts that you see on a daily basis, you'll know and recognize them and associate them with a certain product or company much the same as you recognize a team's logo.  You know what the Rider logo is, but you'll also associate their font with the team when you see it..Sometimes bubbly, or jagged fonts will appeal to younger, energetic group and script will garner the attention of sophisticates.  I think I'm happy with my blase fonts but can appreciate when people use a variety to mix it up.  Maybe I'll try it sometime, but I don't think I'd use this script at the risk of offending my aunt.....

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